As the first decade of the 21^st century nears its end, global business has become a commonplace reality. But although geographical borders are evermore becoming irrelevant from a commercial standpoint, the barrier of language remains a formidable challenge for conducting successful international business. In order to effectively translate a technical document to a new language, to create a successful, localized software version, a legal statement for local authorities or a local marketing campaign – the different subtleties of each language, its cultural nuances and business etiquette need to be taken into account. As a wise man once said: “It`s not just what you say – it`s how you say it”.